Fuji Superia 400

Fuji Superia 400 was Fujifilm's mass-market color negative film at ISO 400 — sold globally as the Fujicolor consumer line, distinguished from Pro 400H by lower price, slightly coarser grain, and a more saturated/contrasty palette aimed at amateur photographers shooting in mixed lighting. Superia 400 was the most-sold Fuji color negative film through the 2000s and 2010s. Discontinued in 2017 as part of Fuji's gradual film-market retreat; replaced briefly by Fujicolor 400 (a different formulation) before that too was scaled back.

Key features

• ISO 400 rated; medium grain (visibly coarser than Pro 400H)
• Saturated palette with vivid blues, greens, and warm reds
• High contrast for color negative
• C-41 process (standard)
• Wide exposure latitude (±2 stops, like all C-41 films)
• Discontinued 2017 — freezer stock + occasional retail finds

Workflow

• Forgiving exposure — Superia handles mixed lighting (open shade, overcast, indoor flash) well
• The intended use case was family snapshot photography — the saturation and contrast were tuned for engaging consumer prints
• Push processing to EI 800 is clean; EI 1600 produces visible grain but works

Practical notes

• Modern alternative: Fujicolor 400 (the 2024+ revival) is the closest current Fuji product; Kodak UltraMax 400 or Kodak Gold 200 for the Kodak-side alternatives
• Mass-market discontinuation means old packaging was ubiquitous — freezer stock and even unrefrigerated late-expiry rolls can be found in many household drawers
• Available historically in 35mm only (no 120 or sheet)
• Superia X-TRA 400 was the same formulation under a slightly different brand name

Related films

• Fuji Pro 400H — discontinued professional Fuji 400 alternative
• Kodak UltraMax 400 — current consumer 400-speed C-41 alternative
• Kodak Gold 200 — slower current consumer Kodak alternative
• Kodak Portra 400 — professional Kodak 400-speed alternative