Fuji Pro 400H

Color NegativeISO 400Discontinued

Characteristics

  • Grain: fine
  • Contrast: low
  • Latitude: wide
  • Formats available: 35mm, 120

Fuji Pro 400H was Fujifilm's flagship professional color negative film at ISO 400 — favored by wedding and editorial photographers for its soft pastel palette, distinctively cool-leaning shadow rendering, and fine grain at moderate-fast speed. Pro 400H paired conceptually with Kodak Portra 400 in the professional 400-speed color negative category, but with a noticeably different aesthetic (Portra warmer, Pro 400H cooler/more pastel). Discontinued by Fujifilm in 2021 as part of Fuji's broader film-market exit. Freezer stock is the only source in 2026.

Key features

  • ISO 400 rated; fine grain for the speed (RMS 4 in print evaluation)
  • Pastel palette — soft, slightly desaturated colors
  • Cool-leaning shadows — distinctive Fuji color science contribution
  • Wide latitude (±2 stops usable)
  • C-41 process (standard color negative)
  • Push tolerance — clean to EI 800, usable to EI 1600
  • Discontinued 2021 — freezer stock only

Workflow

  • Like Portra 400, Pro 400H is overexposure-tolerant — many wedding photographers shoot at EI 200 for richer skin tones
  • Standard C-41 processing; no special handling
  • Particularly suited to outdoor wedding and editorial fashion work where the pastel palette is the goal
  • Cold storage essential for freezer stock through 2026+

Practical notes

  • Modern alternative: Kodak Portra 400 is the current closest-equivalent product, but the palette differs (warmer than Pro 400H). Fujicolor 400 is Fuji's current consumer-level 400-speed C-41 film but lacks the professional grain control and pastel character.
  • Freezer stock from 2018-2021 batches still shootable in 2026 with normal latitude
  • Available historically in 35mm + 120; 4×5 sheet was rare and highly sought-after

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