Polaroid SX-70
Characteristics
- Grain: fine
- Contrast: medium
- Latitude: narrow
- Formats available: instant
Polaroid SX-70 Film is the modern integral instant film for Polaroid SX-70 cameras — manufactured by Polaroid (the post-2017 brand, formerly Impossible Project / Polaroid Originals) since the 2010 relaunch following the original Polaroid Corporation's 2008 cessation of all instant film production. SX-70 film produces 79×79mm prints with a distinctive square format and the iconic white border that defines the Polaroid aesthetic.
Key features
- ISO 160 (rated; the modern formulation differs from the original 1972 ISO 150)
- 79×79mm pack with 79×79mm visible image area + iconic white border
- Color integral instant film; B&W variant also available
- Compatible with original SX-70 cameras (1972-1981) AND the modern Polaroid Now SX-70 reissue
- NOT compatible with Polaroid 600 cameras without a dark slide / ND filter modification
- Current production by Polaroid (the modern brand)
Workflow
- Insert pack into compatible SX-70 camera
- Expose; print ejects
- Shield from light immediately during the first 30 seconds of development (early Polaroid Originals formulations were extremely light-sensitive during development; current is improved but caution still advised)
- Wait 15-30 minutes for full color development (much slower than original Polaroid SX-70 film, which developed in ~5 minutes)
Practical notes
- The Polaroid Originals / modern Polaroid SX-70 film does NOT match the original 1970s formulation in color rendering or development time — it's softer, more pastel, slower-developing
- Higher cost per print than Fujifilm Instax (~$2-3 per print vs Instax's ~$1)
- Cold storage extends shelf life; expired modern Polaroid SX-70 produces unpredictable color shifts
- The iconic look + larger image area are the reasons photographers still choose Polaroid over Instax
Related films
- Polaroid 600 Film — sibling Polaroid format for 600 cameras
- Fujifilm Instax Wide — closest competing format
- Fujifilm Instax Mini — smaller-format Instax alternative